Prices in the wrong currency.(01)
Shoppers leave when they have to guess the final price or pay conversion fees at checkout.
How we fix itThe problem
What breaks when a store crosses a border. Most brands copy their store, run it through a translator and hope for the best. Sales don't follow, because buyers notice right away.
Translation that sounds off.(02)
Machine-translated pages read like a foreign store, and trust drops with every odd sentence.
How we fix itThe wrong payment methods.(03)
Pix in Brazil, Webpay in Chile, Bizum in Spain: without the local favorite, carts are abandoned.
How we fix itShipping and taxes that don't add up.(04)
Wrong rates, surprise duties and slow delivery estimates turn a sale into a support ticket.
How we fix itVersions competing on Google.(05)
Without international SEO, your country sites fight each other and the wrong one ranks.
How we fix itVisitors in the wrong country.(06)
A Spanish customer landing on the US store sees dollars and English, and rarely finds the way back.
How we fix it
What we deliver
Everything a store needs
to sell abroad.
Multi-country architectureOne store with several markets, or one store per country, chosen for your catalog, team and growth plan.
Real localizationCopy adapted by native speakers for each market, not just translated, from product pages to e-mails.
Local currency and taxesPrices shown and charged in each currency, with taxes and rounding that make sense locally.
Local paymentsThe methods each market trusts, set up and tested before launch.PixWebpayMercado PagoBizumStripeShop Pay
Shipping and logisticsRates, carriers and delivery estimates integrated for each country you sell to.
International SEODomains or subfolders, hreflang and a sitemap per country, so each market finds its own version.
Country routingVisitors are invited, in their own language, to the right store for where they are.
Metrics per countryAnalytics and conversion tracking split by market, so you know what each country really costs and returns.
Live example
You're looking at it.
TechCommerce runs in 4 countries, 3 languages and 4 currencies. When someone lands on our home page, the site checks their browser language and suggests their country's site. Try it as a visitor from somewhere else.
The same setup we build for US brands expanding into Latin America and Spain.
Platforms
Built to run in several countries.
We pick the setup that fits your catalog, your team and how fast you want to expand.
Shopify.
with Shopify MarketsSeveral countries from a single store, with local currencies, languages and domains. The fastest way to start selling abroad.
BigCommerce.
multi-storefrontSeparate storefronts per country running from one back office, a good fit for large catalogs and B2B.
WooCommerce.
with multilingual pluginsFull control on WordPress, with translated content and currency switching for brands that want to own every detail.
PrestaShop.
multistoreA store per country managed together, with catalogs, prices and carriers that can differ by market.
Headless.
Commercetools, Medusa, SaleorFor multi-brand, multi-country operations that need their own rules, maximum performance and total flexibility.
How it works
From one market to many, step by step.
Market diagnosis
Which countries to open first, local competitors, payment habits and shipping realities.
Architecture
Platform, domains or subfolders, catalog and pricing rules for each market.
Localization
Copy, currency, taxes, payments and shipping adapted for each country.
Launch by country
Each market goes live tested, with routing and international SEO in place.
Measure and adjust
Results tracked per country, so the next market opens on real data.
Projects
Stores already selling across borders.
PrestaShop · Europe
Bershka
A catalog and storefront that vary by country across a European operation.
Shopify · US · Spain · Milan
coldculture
International checkout and drops for an audience in three markets.
Shopify · Iberian market
Textura Interiors
A home and wellness store built for Portugal and Spain.
Shopify · Madrid
Ekseption Madrid
Three product lines and a multilingual checkout in one storefront.
Investment
Priced for your markets.
On requestDepends on how many countries, which platform and what you already have.
- Written proposal with scope, timeline and price after a discovery call
- Payment in 3 stages: 40% upfront, 30% on design approval, 30% on delivery
- Domain, platform, code and accounts stay in your name
- Optional monthly Care plan to keep every market up to date
Questions
Before you expand.
Do I need a separate domain for each country?
Not necessarily. Country domains (like .es or .cl) build local trust; subfolders (like /es/) keep all authority on one domain and are simpler to manage. We recommend one or the other based on your markets and budget.
Do I need a company in each country?
Often you can start selling from your current company. Taxes, invoicing and local payment providers can change that, so we map the requirements for each market during discovery and work alongside your accountant.
Can I keep a single inventory?
Yes. Platforms like Shopify Markets and BigCommerce can sell to several countries from one inventory, or split stock by warehouse when shipping times require it.
What happens to my current store's SEO?
We keep your current rankings and add the new markets with hreflang and per-country sitemaps, so Google shows each country its own version instead of mixing them.
Which countries do you work with?
We operate in the United States, Brazil, Spain and Chile, in English, Portuguese and Spanish, and we help US brands launch in Mexico, Colombia, Peru and the rest of Latin America as well.